UMAH Fitness
Scope of Work: Brand Strategy, Brand Messaging, Visual Identity, Logo Design, Label Design, Packaging Design, Promotional Item Design
ABOUT THE BRAND
UMAH Fitness represents an elite group of professional fitness trainers, housed within a luxurious facility in Dearborn Heights, Michigan. This brand distinguishes itself with its focused approach to wellness, providing memberships for fitness coaches to train their clients using top-tier, industry-leading equipment.
Client
Designer
Date
June, 2023
Share
The Challenge
UMAH Fitness required a comprehensive brand strategy and visually compelling designs to differentiate themselves in a competitive market. They aimed to clearly convey their core wellness values that define their brand.
outcome
Randi Design Co. successfully crafted a comprehensive brand strategy for UMAH Fitness, delivering a sleek and minimalistic luxury logo design, along with colors, patterns, and apparel. The brand strategy phase involved a thorough competitor analysis, the development of an ideal client persona, and the creation of a distinctive brand voice.
LOGO STRATEGY
The logo strategy for UMAH Fitness focuses on creating a visually striking and sophisticated identity that reflects the brand’s luxury, professionalism, and commitment to elite fitness training. The color palette features gold and black. The gold symbolizing luxury/high quality, and black conveying sophistication and power. This combination ensures a sleek and modern look.
The typography is modern and bold, reflecting strength and confidence. The logo mark is a combination of all four letters in “UMAH,” designed to integrate motion and dynamism, making it ideal for a fitness brand. This design signifies stability and reliability, key attributes for UMAH Fitness.
The logo serves as the cornerstone of the brand’s identity, applied consistently across all platforms, including the gym entrance, promotional materials, and digital presence. It extends to marketing materials and merchandise, ensuring a cohesive and professional image that attracts high-end clients. The logo is designed to reflect excellence and wellness, creating a powerful visual identity that stands out in the fitness industry and appeals to elite trainers and their clients.
BRAND STRATEGY
Randi Design Co. focused on understanding and defining UMAH Fitness’s ideal client to create a brand that appeals to the target consumer and stands out from competitors. Randi Design Co. delved into the customer journey, exploring why and how customers engage with UMAH Fitness, as well as identifying their pain points. This insight informed the creative messaging process for UMAH Fitness.
