OrganizedAF
Scope of Work: Brand Strategy, Brand Messaging, Mission, Vision, Core Values, Visual Identity, Logo Design, Label Design, Packaging Design, Social Media Marketing, Marketing, Print
ABOUT THE BRAND
OrganizedAF (and Fresh) is a wellness brand that redefines home organization and cleaning. Their services blend professionalism with a touch of light heartedness, transforming spaces into orderly, seamless, and memorable environments. With meticulous organization and their signature candles, they create homes that invite you to unwind and truly relax. Their commitment to professionalism and impactful service ensures your home feels effortlessly perfect.
OUTCOME
Randi Design Co. crafted a comprehensive brand strategy for OrganizedAF, encompassing the mission, vision, and core values. This strategy was seamlessly translated into a cohesive visual identity, including logo design, color palette, typography, packaging, and social media marketing. The result is a distinctive and impactful brand presence that resonates with their audience.
MISSION STATEMENT
At OrganizedAF , our mission is to elevate your living spaces through exceptional organization and cleaning services. We strive to create harmonious environments that inspire relaxation and a sense of well-being. We ensure that every client experiences the joy of coming home to a place that feels effortlessly perfect.
VISION STATEMENT
At OrganizedAF, our vision is to be the leading wellness brand that transforms homes into sanctuaries of order and tranquility. We aspire to create spaces where every individual feels a profound sense of relaxation and well-being. We envision a world where the stress of daily life is alleviated.
CORE VALUES
Orderly
We prioritize meticulous organization, ensuring every space is neat and clutter-free.
Seamless
Our services are executed flawlessly, providing a smooth and effortless experience for our clients.
Memorable
We create lasting impressions through our unique approach and signature touches, leaving clients with a sense of delight.
Structuerd
Our methods are well-planned and efficient, delivering consistent and reliable results.
Harmonious
We foster a sense of peace and balance in every home, promoting a serene and welcoming environment.
Impactful
Our work makes a significant difference in the lives of our clients, enhancing their overall well-being and happiness.
BRAND STRATEGY & VISUAL IDENTITY
At Randi Design Co., we developed a comprehensive brand strategy focusing on a vision that enhances all senses to create a comfortable, inviting atmosphere. The strategy included defining the mission, vision, and core values of the brand.
This strategic foundation was then translated into a cohesive visual identity that embodies the brand’s ethos. We designed a sophisticated logo, selected a calming color palette, and chose elegant typography to communicate a sense of tranquility and professionalism. The packaging and social media marketing materials were crafted to reflect this visual identity, incorporating soothing visuals and engaging content.
The consistent use of brand colors and fonts across various platforms ensured a unified brand presence. This approach not only attracted more followers but also resulted in higher customer inquiries and bookings.
SOCIAL MEDIA
To amplify OrganizedAF’s brand presence, we designed a compelling social media post series using the brand’s distinctive colors and fonts. These posts highlighted the brand’s core values through visually appealing graphics and engaging content. By showcasing key elements such as organization solutions and signature candles, we effectively communicated the brand’s mission. This strategic use of social media not only increased brand visibility but also led to a significant uptick in engagement, with higher likes, shares, and comments, ultimately driving more traffic to the brand’s website and increasing customer inquiries and bookings.
Packaging & Labels
The packaging and labels for OrganizedAF were meticulously designed to reflect the brand’s commitment to orderliness and tranquility. Using the brand’s calming color palette and elegant typography, we created visually appealing labels that complement the product’s purpose. Each label features a minimalist design that enhances the product’s aesthetic appeal while maintaining a sense of sophistication. The packaging was crafted to be both functional and beautiful, ensuring that the unboxing experience is as seamless and memorable as the services provided by OrganizedAF.
Client
OrganizedAF
Designer
Miranda Flinchum
Paulina Pulawska
Date
January 2024