Connect with Your Audience, Increase Revenue in Your Business.

Brand Strategy

Brand strategy serves as a long-term plan for attracting customers to your health & wellness brand. It facilitates the achievement of your business & financial goals through positioning, messaging, and defining what makes your brand unique. Your brand strategy effectively motivates customers to purchase your products or use your services.

When your health and wellness business boasts a solid brand strategy, positioning your brand as the best option for your target customers becomes effortless. It allows you to showcase your company’s expertise and surpass your competition.

Upon completion of your brand plan, it serves as a road-map for your visuals: logo design, colors, label designs, packaging design, website presence, and social media graphics.

Brand Strategy Includes:

Name & Tagline

Core Values

Brand Voice

Mission & Vision

Competitor Research

Brand Attributes

Positioning & Messaging

Target Profiles

Customer Journey

Brand Goal Alignment

Content Strategy

With branding support, our clients have achieved multiple 7-figure successes and positioned themselves as industry leaders.

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Visual Identity

Once we have your brand strategy, we will transform your business’s branding plan into visual designs. These designs will capture your brand’s voice and attributes, tailored to appeal to your ideal client’s persona.

Our goal is to craft branded visuals that instantly draw in your target customers and motivate them to purchase from you. Your brand identity will include a logo, color scheme, typography, styled imagery, patterns, and more.

Deliverables Include:

Logo Design

Color + Black & White
Primary Logo
Secondary Logo
Symbol/Icon
Ai (Original Adobe Illustrator File), PDF, JPG, PNG

Color Palette

Hex Codes
Pantones (optional)
Primary Colors
Secondary Colors

Typography

Print & Web Fonts
Header Font
Sub Header Font
Body Text Font

Styled Imagery

Photos
Patterns
Mock Ups

Brand Usage Guidelines

Brand Booklet (PDF Document in Print or Web Format)

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Web Design

Your website is designed with your ideal customer in mind, ensuring it includes all the essential elements to attract your target audience and facilitate sales.

The process begins with selecting the best web platform for your needs, whether it’s WordPress, Shopify, Squarespace, or another option. Next, the structure and quantity of your web pages are defined, engaging web elements are designed, and an online shop for your products is set up. Each section is carefully curated with the ideal graphics, images, and text content.

The goal is to create a website that not only looks appealing but also effectively converts visitors into forever customers, enhancing your sales and revenue growth.

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Print Design

Product visuals are crucial to your business success. Building on your unique brand strategy and identity designs, we extend your brand's visuals to encompass labels, boxes, insert flyers, gift cards, and product bags.

By thoroughly understanding your ideal customers and applying our industry expertise, we design packaging designs that not only attract your target customers but also encourage them to purchase your health and wellness products.

Print Designs Include:

Product Labels & Stickers

Adhesive Wrap
Food Grade
Hang Tags
Perforated
Tamper
Shrink Wraps

The possibilities for labels and stickers are endless. With my professional expertise in the printing and design industry, we can guide you to the appropriate options that best suit your brand’s needs.

Outer Packaging

Box Design
Gusset Bags
Product Bags
Gift Bags
Specialty Boxes

Marketing Materials

Business Cards
Gift Cards
Thank You Cards
Insert Flyers
Promo Items

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Randi Design Co. Partners

Randi Design Co. collaborates with a network of B2B businesses and freelancers to offer our clients a comprehensive branding and marketing experience. If your health and wellness business requires photography, Google ads, Facebook updates, Instagram content, ongoing SEO enhancements, or other essential services for success, we can connect you with skilled professionals who deliver top results.